E-Power Marketing - Online Marketing Agency - Oshkosh, Wisconsin Contact Us
Stay up-to-date with the continuing sagas and dilemmas involved in the online marketing industry.


Digital Marketing is a vital part of today's marketing landscape. 81% of consumers who research products and brands do so online before making a purchase. You need an effective Digital Marketing strategy if you are going to increase your brand’s success.

Your business can achieve victory through proper utilization and optimization of a broad array of online tools and channels, including a strong Website, Organic Search Engine Optimization, Online Advertising, Social Media Marketing, Email Marketing and Web Analytics. These tools and channels can help you stay ahead of the competition.

A well-planned Digital Marketing strategy will increase sales, customer loyalty and brand awareness. Additional advantages of a strong Online Marketing plan include:
  • Increasing reach
  • Outperforming your competition
  • Improving marketing ROI
  • Building stronger relationships
  • Influencing your market
  • Driving brand engagement
  • Measuring your progress
  • Refining and improving your strategy
  • Building long-term success
Do you want to evaluate your current Online Marketing approach? Take a step back and think about your business. Ask yourself a few business questions to gauge if your company is taking advantage of digital marketing opportunities that exist. The answers to these questions can help you determine if you are prepared to reach and exceed your Digital Marketing business goals.
  • Has an audit been conducted to evaluate the effectiveness of your Digital Marketing and identify areas of opportunity?
  • Does your website contain strong, keyword-rich content?
  • Are you connecting with your clients, customers, vendors and community through Social Media and Email Marketing?
  • Have you created room within your marketing budget for valuable Pay Per Click (PPC), Social Advertising and other forms of Digital Advertising?



E-Power Marketing is expanding and has added a new Online Marketing Account Manager to the team. Molly Jaster, an experienced Marketing and HR professional comes to E-Power with six years of professional experience and a Corporate Communications degree from the University of Wisconsin – Green Bay.

Molly was invited to join the agency based on her professional history, depth of marketing knowledge and her energetic personality. The E-Power team is happy to welcome Molly on board and looks forward to introducing her to clients and industry partners alike.

Molly will be specializing in Account Management, Organic Search Engine Optimization and Social Media Marketing to help E-Power Marketing better serve current and future clients. With an integrated approach to Online Marketing, E-Power helps brands make the most of both traditional and emerging technologies and platforms for a stronger, more visible online brand. Molly and the rest of the E-Power Marketing team is committed to effectively and resourcefully helping brands outshine their competition online.


Monday, September 8, 2014


Social Media is nothing new. After all, Facebook celebrated its 10th birthday earlier this year! Popular Social channels have all proven to be powerful tools for brands. However, there are still many brands who don't think Social is important, use it solely for marketing, take on too many channels or are incredibly inconsistent. If you are guilty of any of the above, your Social efforts could be hurting your brand instead of helping. Take a look at E-Power's list of what not to do on Social Media and why you shouldn't be doing it.

Creating Pages & Profiles Galore
Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram…and the list goes on! There are dozens of channels that your brand could have a presence on, but the question is, should it be on all of them? Maybe you're feeling ambitious and want to sign up on every platform, but the truth is not every channel is the right fit for every brand. Your best bet is to do your homework and find what Social platforms your target audience is active on before creating a page or profile. This way you aren't wasting time and resources to write content and monitor profiles that aren't getting any traction. 

Ignoring Your Engagers
Social Media is named so for a reason, because people use it to talk to other people and brands. Because of this, it’s never a good thing to ignore the people who are engaging with your channels. If you have a fan who mentioned your brand in a post about how much they love one of your products, thank them for doing so! On the flip side, it's equally as important to respond to any negative posts or Tweets. A Hubshout study reported that 72% of people expect a response to their customer service question or complaint within one hour, so always take the time to reach out and provide quality customer service to keep your fans as happy as possible.

Not Using Free Analytics Tools
Many Social channels come with free analytics tools, including Facebook Insights, Twitter Analytics and Pinterest Analytics. Have you dug in to your brand's Social analytics? If you haven't, you should. There is a lot you can learn through these tools about your brand on Social, including follower demographic details, engagement statistics, the best times to post content and so much more! It’s a good idea to spend some time looking at these Social Analytics tools at least once a month so you aren't wasting your time and resources.

Automated Posts
If you have more than one Social profile for your brand, you may find that it's difficult to keep up with writing and posting content. Have you turned to sharing the same content across your channels? If you have, it's time to stop! There is nothing wrong with repurposing your content for your various channels, but sharing the same posts across different accounts limits your fans and followers because it doesn't give them a reason to follow your brand on more than one channel. Give fans the incentive to follow all of your accounts by sharing channel-specific content.

Inconsistent Content
Do you remember when your brand's last Facebook post was? How about the last time you Tweeted? If you can't remember, it’s been too long! There is no magic number when it comes to how many times you should post or Tweet per day, but consistency is key. Going too long between Social posts doesn't benefit your brand or your followers. People often turn to brands' Social profile(s) for specific questions they have about your products and services. Therefore, it's important to post on a consistent basis because an account that lacks regular activity won’t be looked at as a trusted resource. Even if you aren't posting every day, you should be looking at your accounts and watching for opportunities to engage with your fans, followers and other industry resources!

Social Media has come a long way since its beginning, and now brands can't afford to be doing anything but best practices. If you're struggling to keep an active and engaging Social presence for your brand, we can help! Contact us today to learn more about how our team of creative and talented Social Media Marketing specialists can help you.

Author Bio 
Molly Frederick – Assistant Manager, SEO and Social Media
I graduated from the University of Wisconsin Oshkosh with a bachelor's degree in journalism with an emphasis in public relations. I've been a part of the E-Power Marketing team since 2011, focusing on Organic Search, Social Media, Content Strategy and Branding. I have earned certifications though SEO College and Google Analytics. I enjoy researching the Online Marketing industry and keeping up with the frequent changes to help clients achieve online success! Follow me on Google+