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Are You Allocating Your Marketing Budget Wisely?

Posted by Scott Bradley on Jun 24, 2016 2:32:28 PM

In 2015 B2B and B2C companies' average marketing budgets were around 9% of their total revenue. Regardless if you are business earning 1 million in yearly revenue or a 500 million dollar business, 9% is a lot of money. That’s why you need to make sure you are allocating your budget as effectively as possible.

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Topics: Online Marketing

What Can Online Marketing Do For Housewares Brands?

Posted by Adrian Bredeson on Jun 22, 2016 11:15:29 AM

According to the latest State of the Industry report from the International Housewares Association, internet retailers posted the largest share gain in sales over other mass merchants, up 1.7% to 3.7% in 2013. E-commerce retail sales posted yearly total sales gains in 2013 as well, reaching 15.5% in share of total housewares retail sales (up from 13.1% in 2011). Whether you are selling through online retailers, or direct from your own website, Online Marketing has never been more important for home and housewares brands.

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Topics: Online Marketing

Online Marketing -- More Important and More Competitive Than Ever!

Posted by Larry Stopa on Jun 20, 2016 2:03:31 PM

You Better Market Smarter Than Ever

Can you feel your competitors breathing down your neck? If not, you are probably not paying attention. The growing economy has opened opportunities that businesses are fighting to take advantage of.

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Topics: Online Marketing

The 4 Ways Blogging Will Transform Your Brand

Posted by Alli Dew on Jun 17, 2016 9:17:48 AM

In today's fast-paced and technological world, it is imperative that brands have a strong online presence to connect with consumers. With the beginning of the buyer's journey usually starting with a Google search, landing your name at the top of the Search Engine Results Page is key. However, Google algorithms can be tough to conquer. These complex calculations rank your webpage off of a myriad of dimensions; new content, keyword usage, and relevancy…to name a few. But there is one type of content creation that encompasses the majority of these dimensions and that is blogging. See the four ways we think blogging will transform your brand below:

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Topics: Content Marketing, Inbound Marketing

Google Maps is Getting a New Look: The Next Generation of Local Search Ads

Posted by Hannah Aime on Jun 13, 2016 4:43:21 PM

 

Did you know that more than 50% of all searches made on Google annually are via mobile devices? And nearly a third of those searches are location related!

Local Search Ads will now be designed to be more visible at the moment a consumer searches for a business to meet their needs, whether it is a nearby gas station, grocery store, pharmacy, or other local business. Although Google introduced Local Ads on Google Maps in 2013, this new look is something special! Promoted Pins will now include a brand logo so that consumers will recognize the business right away on a map. This is a pretty big advantage for advertisers who want to get noticed amongst the many competing locations on Google Maps. Other features such as in-store promotions, customizable business pages, and local inventory search will also be included.

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Topics: Local Search Marketing

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