This month has been a special one at E-Power Marketing! Celebrating our 18th anniversary has given the team the chance to reflect on our time here, and we wanted to share our appreciation with Larry for all that he has done, and what he has grown this agency into since starting it in 1998!
Topics: E-Power News
With the ever changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that's not even taking into account the new SERP layouts! If you've included search engine optimization within your integrated marketing plan for any length of time, chances are, you've experienced a drop in organic search traffic at some point.
E-Power Marketing is now recognized as an elite Google AdWords Premier Partner! How exclusive is this club? To provide some scale, there are currently only
63 Google Partner agencies in the entire state of Wisconsin. Of those 63 only 14 Wisconsin agencies have met the requirements to make it to the elite level of becoming a Google Premier Partner! That puts E-Power in the top 22% of Google Partner service providers based in Wisconsin! Only a minority of online agencies even achieve Google Partner status.
Topics: E-Power News
Have you noticed a lot more people walking around outside? Particularly with their smartphones held out in front of them? Don’t worry – they’re just Pokémon Masters in training! A few weeks ago, Niantic, an augmented reality software developer, launched a new app called Pokémon GO. If you haven’t heard of it, it’s a new virtual reality app where players explore the real world to capture Pokémon, collect items, and battle and train Pokémon. For the long time Pokémon fans…this is awesome! So, what on earth does this have to do with Online and Local Marketing? Let me explain…
The hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials are aging and starting to value more experiences, like traveling, this social site is instrumental for anyone in the industry to capture new clients, promote their geographic area, and provide greater visibility. According to Cloudbeds, only 30.8% of hospitality brands are using Instagram, are you? Here's how Instagram has helped travel & hospitality brands win more business: