Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We've seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a "pay-to-play" framework, making it difficult for brands to get their content seen without putting budget behind it. In fact, from 2015 to 2016 Facebook saw a 50% growth in advertisers!
Single-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build them claim they provide a variety of benefits including:
Most travel and hospitality brands have a well documented, structured approach to targeting summer travelers. From family friendly vacation packages to seasonal activities and event promotions, when kids are off of school, families travel more. As kids are returning to the classroom and parents are doing their back to school happy dance, hotels and hospitality businesses may be getting the post-summer blues. Back to school time is a great time for hotels and hospitality businesses to make the most of their online and offline marketing. Why should your marketing be focused on back to school specials?
Topics: Online Marketing
Local search marketing tactics are constantly changing as Google and other search engines are continually adjusting their algorithms. Many local business owners are not able to keep up with these fast pace changes. It seems as though by the time a new skill is learned and starting to be applied, it’s already out of date! The team at E-Power Marketing works hard to stay on top of these complex updates, so that we can better serve our clients when it comes to local search engine optimization best practices.
Any avid social media user knows that Facebook is constantly changing its algorithms and updating its interface. Some changes are welcomed with open arms and others, not so much. As 2016 continues to move along, this social media mogul has rolled out numerous updates and E-Power wants to give you an overview of the major changes!
Topics: Social Media