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Review and Understand Your Online Marketing Metrics

Posted by Larry Stopa on May 24, 2016 9:45:56 AM

If you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in to the numbers for yourself.

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Topics: Google Analytics, Online Marketing

12 Reasons You Should Be Working with a Google Partner Agency

Posted by Justin Tadych on May 23, 2016 4:58:47 PM

Are you looking for help running or starting a Google AdWords or Online Advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business?  Take a gander at these 12 reasons to consider letting a Google Partner Agency handle your Google AdWords needs. 

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Topics: Online Advertising

Where is my "direct" traffic really coming from?

Posted by Ellie Gunville on May 19, 2016 9:54:00 AM

I've blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn't come without its share of imperfections.

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Topics: Google Analytics

Travel and Hospitality Trends to Watch for in Online Marketing

Posted by Hannah Jean on May 16, 2016 9:38:30 AM

Next month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses our phones show us are going to be the top contenders competing for our business, and I can tell you right now that we will be more likely to visit those businesses over others that we might have to dig for simply because they are already there in front of us. Businesses in the area will want to take advantage of these intent rich micro-moments as we search for lunch spots and entertainment if they hope to gain our business. Mobile is without a doubt the direction in which many industries are moving towards. Travel and hospitality is no different.

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Topics: Online Marketing

An Introduction to Inbound Marketing

Posted by Scott Bradley on May 13, 2016 10:50:24 AM

If you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term "Inbound Marketing". But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it can do for your business.

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Topics: SEO, Online Marketing, Online Advertising, Social Media, Content Marketing, Inbound Marketing

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