With Spring quickly approaching, it’s the perfect time to reconsider your business’s Social Media tactics when it comes to celebrating the holidays. Whether you’re a small business owner or a global manufacturer, it’s imperative that your Social Media presence is consistent and logical to your brand, especially when it comes to celebrating the holidays. From National Chocolate Mint Day to Tell a Fairy Tale Day, there are countless holidays to celebrate throughout the year; that doesn’t mean that your business should be posting about all of them on Facebook
and more. Below, I've come up with a few DO’s and DON’TS when it comes to tossing the Social Media streamers and confetti for your brand.
DON’T over-think it
Celebrating the holidays on Social Media should be fun and engaging, but don’t over-think it. If you’re struggling to find a way to promote a holiday that will reflect your brand’s image and message, it probably doesn’t make sense for your business. Holiday posts that don’t reflect your brand’s image will come across very clearly to your target audience that you’re trying too hard to make something out of nothing.
DO show your brand’s personality
Timely Social Media posts regarding holidays are a great way to have a little fun on your pages and boost audience engagement. These types of posts allow your brand to develop its personality and reflect its image through creative content delivery.
DON’T go against your business’s voice
Although holiday posts can be a lot of fun, don’t go against what your business’s voice and overall message is trying to provide. Your followers will catch on and not want to engage with something that’s unfamiliar to what they’ve come to expect from your brand.
DO celebrate holidays that fit with your products or services
Any and all businesses should be celebrating federal holidays on their social sites, but there has to be a line drawn. Celebrating what’s relevant will get your target audience engaging with your brand, which is what you’re looking to accomplish with Social Media platforms.
Overall, celebrating holidays on Social Media can be a great asset to your overall Social Media strategy
, but it comes down to understanding your limitations and your brand's intentions. Hopefully now you’ll have a few things to think about regarding Social Media content strategy before the next big holiday rolls around.
If you’re looking to revolutionize the way your Social Media sites are working for your business, feel free to contact the professionals
at E-Power Marketing. Our Social Media Marketing
team specializes in creating content strategies that makes the most sense for our clients' brand image and target audiences’ needs.
Ryan J. Sweeney - Online Marketing Intern
I started at E-Power Marketing in September 2014, and have focused on content creation, social media marketing and branding for our clients ever since. I am currently a senior at the University of Wisconsin Oshkosh, studying Public Relations and Creative Writing. I have a background in event planning, graphic design, customer service, and content development. Feel free to connect with me on LinkedIn
, or Tweet
Labels: Online Marketing, Social Marketing