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Friday, March 20, 2015

       


With Spring quickly approaching, it’s the perfect time to reconsider your business’s Social Media tactics when it comes to celebrating the holidays. Whether you’re a small business owner or a global manufacturer, it’s imperative that your Social Media presence is consistent and logical to your brand, especially when it comes to celebrating the holidays. From National Chocolate Mint Day to Tell a Fairy Tale Day, there are countless holidays to celebrate throughout the year; that doesn’t mean that your business should be posting about all of them on Facebook, Twitter, Google+ and more. Below, I've come up with a few DO’s and DON’TS when it comes to tossing the Social Media streamers and confetti for your brand.

DON’T over-think it
Celebrating the holidays on Social Media should be fun and engaging, but don’t over-think it. If you’re struggling to find a way to promote a holiday that will reflect your brand’s image and message, it probably doesn’t make sense for your business. Holiday posts that don’t reflect your brand’s image will come across very clearly to your target audience that you’re trying too hard to make something out of nothing.

DO show your brand’s personality
Timely Social Media posts regarding holidays are a great way to have a little fun on your pages and boost audience engagement. These types of posts allow your brand to develop its personality and reflect its image through creative content delivery.

DON’T go against your business’s voice
Although holiday posts can be a lot of fun, don’t go against what your business’s voice and overall message is trying to provide. Your followers will catch on and not want to engage with something that’s unfamiliar to what they’ve come to expect from your brand.

DO celebrate holidays that fit with your products or services
Any and all businesses should be celebrating federal holidays on their social sites, but there has to be a line drawn. Celebrating what’s relevant will get your target audience engaging with your brand, which is what you’re looking to accomplish with Social Media platforms.

Overall, celebrating holidays on Social Media can be a great asset to your overall Social Media strategy, but it comes down to understanding your limitations and your brand's intentions. Hopefully now you’ll have a few things to think about regarding Social Media content strategy before the next big holiday rolls around.

If you’re looking to revolutionize the way your Social Media sites are working for your business, feel free to contact the professionals at E-Power Marketing. Our Social Media Marketing team specializes in creating content strategies that makes the most sense for our clients' brand image and target audiences’ needs.

Author Bio:
Ryan J. Sweeney - Online Marketing Intern
I started at E-Power Marketing in September 2014, and have focused on content creation, social media marketing and branding for our clients ever since. I am currently a senior at the University of Wisconsin Oshkosh, studying Public Relations and Creative Writing. I have a background in event planning, graphic design, customer service, and content development. Feel free to connect with me on LinkedIn, or Tweet at me!

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Last month, Google launched call-only mobile campaigns for Google AdWords. According to Google, 70% of users have used click to call features directly from the search engine results, making this new type of campaign an exciting option for online advertisers.

Here’s how it works:

Call-only campaigns include your website URL, phone number, and two description lines.

The description lines are great for providing a straight-forward call-to-action for users to engage with. “Speak with a Customer Service Rep Now.” or “Call Now to Book Your Room!” can be great ways to get your customers engaged and closer to converting.

Users tap the call button on your ad, which prompts a phone call on their mobile device.

The only clicks that you pay for with these campaigns are clicks that trigger phone calls. Prior to this launch, advertisers like us could utilize call extensions that offered similar features; however, now with campaigns specifically designed for calls, we are given greater control over how our client's message is presented and where their budget is being spent. Another thing to point out is that although call-only ads include a URL for your website, they do not direct visits to your website.

Will a call-only campaign work for you?

If you don’t have a mobile-optimized site yet, a call-only campaign is a great way to reach those customers who are still searching for you on their mobile phones. We live in a mobile world where customers want to reach businesses no matter where they are. E-Power Marketing will be implementing call-only campaigns for a number of our clients!

Companies who are very customer service focused can benefit from this type of campaign because it gives customers a quick, easy way to contact your business; especially if there is an issue. If you are a retailer, and your customer has received the wrong order in the mail, they can easily search for a customer service phone number and connect with your business straight from the search results. Travel and Automotive industries can absolutely benefit from call-only campaigns as well. Imagine a customer is planning a trip and searches for hotels in a certain city. Your call-only ad could appear in the search results, and all the customer needs to do is tap the “call” button to speak with a representative at your hotel. Or consider a customer searching for a place to get their oil changed. You will want to be in the search results if you are an automotive service shop in town. Your future customer just has to tap the “call” button to contact your business and make an appointment.

Other businesses that could benefit from a call-only campaign include:

  • Food Delivery Services: Businesses like pizza & sub shops would benefit from having their store phone number easily accessible.
  • Tattoo & Piercing Parlors: Customers searching for a place to get a piercing or consultation for a tattoo would likely want to call to make an appointment.
  • Beauty & Nail Salons: These types of businesses will benefit similar to those related to tattoo & piercing parlors. If you put your phone number in front of customers while they’re looking for a place to get their hair or nails done, then they’re more likely to call your business to make an appointment. 

No matter what the purpose of the call, utilizing a call-only campaign will prevent users from having to search through your website looking for a way to contact you. Creating this convenience for customers is a great way to help build brand loyalty and establish trust, not to mention shorten the sales or lead generation process. A call-only campaign can be ideal for businesses whose phone calls are important in retaining customers, creating lifetime value, or closing sales. It all comes down to how it fits in with your Online Marketing strategy.

Can you think of a way that a call-only campaign could benefit your brand? If driving phone calls is crucial to the success of your business, contact E-Power Marketing today!

Author Bio:
Hannah Jean - Online Advertising Specialist
I focus on Online Advertising and Account Management, helping clients grow their online brand and meet their business goals through targeted, productive Online Advertising programs. I graduated from the University of Wisconsin-Whitewater with a Bachelor of Business Administration in Marketing. I have a professional background in sales, event planning and Social Media and I put my education and experience to work for all of E-Power's clients. Connect with me on LinkedIn.

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Thursday, March 12, 2015

       

The team at E-Power Marketing has grown again! We are happy to introduce our newest team member, Hannah Jean! Hannah has joined E-Power Marketing as an Online Advertising Specialist and we are so excited to have her on staff and introduce her to our clients and industry partners!

Hannah, an Oshkosh native, is a graduate of UW-Whitewater with a Bachelor of Business Administration in Marketing. She will work with E-Power clients to manage and optimize Paid Marketing programs that deliver conversions with a high ROI. With a professional background in sales, event planning and Social Media, we are excited for Hannah to put her education and experience to work for E-Power's clients.

As always, the team at E-Power Marketing is the perfect balance of steadfast and flexible, determined to get long lasting results through creative, innovative Online Marketing programs. When you're ready to get serious about Online Marketing, put our (growing!) team to work for your brand!