The real question is why not?
Change is inevitable, especially in today’s competitive business environment. Your business will see many minor and some major changes throughout the years, and it’s important that your Online Marketing strategy keeps up. From new product releases and strategy changes to shifts in consumer behavior and industry trends, it can be challenging to stay on top of it all. An Audit helps to ensure you’re on track towards your goals.
Through all the hustle and bustle and non-stop craziness of business and the Online Marketing industry, you can sometimes lose focus and direction. Taking a step back from the everyday activities to look at the big picture and reevaluate your strategy as a whole will help you to ensure that all the work you’re doing is moving you towards your goals, and that your current strategies are as up to date and effective for your brand as possible.
Ideally, a comprehensive audit of your Online Marketing activities should be done at least once a year, or whenever your organization faces a major change. However, in our experiences from working with a variety of clients, we have found that many businesses rarely, if ever, invest in an in-depth Audit of their efforts. We typically recommend starting our programs with an Audit, so that we have a better picture of a new client's Online Marketing strategy. This helps us easily identify the areas of concern and recommend the best possible solutions for moving forward. An Audit is also a great educational experience as it allows you to better understand what's working and what's not, and where improvements can be made.
Being objective about your own Online Marketing efforts is not always easy. It can be difficult to look for weaknesses and strategize new ideas based on missed opportunities within your own program. Having a qualified outside agency analyze your online presence is recommended. An outside agency would have a fresh perspective and be able to provide you with objective feedback and new ideas to improve your efforts moving forward. The image below highlights some additional benefits of using an outside agency for your Audit.
Whether you’re ready for a better idea of how your Online Marketing is doing, you're finding it difficult to drive traffic to your site and convert qualified visitors, or you're unsatisfied with the lack of integration across your Online Marketing activities, E-Power Marketing can provide guidance with our strategic and customized Online Marketing Audit for your brand. We'll show you what you're doing right and what opportunities you may be missing out on, and then come up with a tailored strategy to help your brand grow. Contact the E-Power Marketing team to get started today!
Kaitlynn Snyder - Assistant Manager, Online Advertising
I graduated from the University of Wisconsin - Oshkosh with a Bachelor of Business Administration, earning a double major in Marketing and Interactive Web Management (IWM) and an emphasis in Supply Chain Management. Certified in Google AdWords Search and Display Advertising as well as Google Analytics, my primary focus is on online advertising and web analytics. I work with clients to create targeted advertising campaigns that drive sales, increase online visibility and strengthen brand recognition. Follow me on Google+
Labels: Online Marketing
Labels: Online Marketing
Tweet A lot has changed since the last time we checked in on changes in the world of Pinterest! The Social Media Marketing team at E-Power is here to stay on top of industry updates like these so you don't have to.
Labels: Social Marketing
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