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Stay up-to-date with the continuing sagas and dilemmas involved in the online marketing industry.
Friday, February 23, 2007

       

You don't need a lot of "diggs" to get a link from Google. Every article submitted to Digg will generate at least one link, many times more, especially if it gets dugg. To gain the most of your article on Digg, you need to make the article appealing to people. Easier said then done right?

Well here are a few tips to help get your article "dugg":

  • Use a persuasive or catchy title
  • Create a top 10 list
  • Create how to's, must haves and other guides
  • Have company employees, friends and family digg your article (Remember: every digg is another potential link in Google)
  • Put the Digg chicklet on your article's page to encourage digging
  • Make the content interesting, appealing - A catchy title alone won't do it

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Thursday, February 22, 2007

       

Earlier this month, Google released a new Link option within Google's Webmaster Tools. Google allows you to look up which websites are linking to your by using search commands like: link:www.domain.com, links: www.domain.com, plus other variations through the regular search. However, Google only allows you to see a sample of those back links.

The new Link option now provides you with a larger sample of those websites linking to you. Although you won't get to see all incoming links to your site, including those listed in Google's supplemental index, you will see a larger sample than if using the now outdated link commands. The Link option is only for your website, so you are not able to check out your competition's strategic linking programs. You will still need to use the above mentioned link commands for competitor analysis.

To use this new link option, you need to be a Google Webmaster user. Once you've verified your website, click on the My Sites screen and choose your domain. Then you will see the following tabs: Diagnostic, Statistics, Links and Sitemaps. The new Links tab allows you to see external and internal links for your website. External links are the links most people are concerned with. These are links coming from outside of your site. You can see what other sites are linking to you, whether it is the home page, or the interior pages. Internal links tell you how well your site is interlinked within itself.

The new Links tab definitely offers valuable information, plus Google also allows you to download the data into an Excel spreadsheet making management of the data much easier than before. So, why did Google decide to offer this new feature? Google spokespeople claim they decided to offer the option because of feedback from Webmasters. Google is more comfortable with the idea because the info is only going to specific site owners, rather than to everyone. Either way, I'm happy with the new tool!

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Thursday, February 15, 2007

       

Inside AdWords: Quality Score updates

Google announced today that it is planning on updating its Google AdWords Quality Score. The new Quality Score update will give an even bigger advantage to well designed ads that create better response. If you have a high quality ad (according to Google) you will be rewarded with lower cost per clicks. If you have a low quality ad (again according to Google) you will pay a higher cost per click.

How Do I Know If I Have Poor Ads?

  1. If your cost per click for any particular key word / phrase continues to increase
  2. Your key word / phrase has recently been deactivated
  3. Your ad rank continues to decrease

What do I do about it?

Google is implementing a new Quality Score column within the AdWords interface. This new column will label keywords within an AdGroup as Great, OK, or Poor quality. To see this column you will have to opt in by clicking the "Customize Columns" in one of your AdGroups.

Improving Your Ads

If you see that Google has labeled your ad as poor, your cost per click has been raised, or your key word / phrase has been deactivated or you are just not receiving a positive ROI, then you need to take several steps to optimize your campaigns.

  1. Are you targeting the right keywords for your industry?
  2. Are you targeting the right regions?
  3. Do you have compelling ad copy?
  4. Do you have a well designed landing page?

If you are having trouble getting a positive ROI with your Google AdWords campaign or you are confused about the updates to the Google Quality Score, contact a professional who can help you with PPC Management and Optimization.

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Tuesday, February 13, 2007

       

You may have heard that Yahoo has launched its new pricing and search ranking algorithm system. But what does this mean to you?

Say goodbye to the days when you could choose a keyword and bid precisely to a certain ad position. Now Yahoo Search Marketing has incorporated a new ranking model that requires proper PPC Management and Optimization.

Will This Affect Me?

If you use Yahoo Search Marketing for Pay Per Click, it sure will. However the effect can be positive if you pair it with the proper techniques. The playing field has been somewhat leveled because you can now pay less for your ad position if you design good ads and target the right key phrases! Now, just because someone has a bigger budget than you does not mean their add will rank over you.

Determining Your Ad's Rank and Position

  1. Bid amount and Ad Quality will now affect your position. This replaces old system where ads were ranked by bid alone.

  2. This allows you to focus on ad quality opposed to getting into a bidding war with your biggest competitor.

  3. Improve your ad and you will be rewarded with a higher Click Through Rate, in turn potentially lowering your cost per click.

How is Ad Quality Determined?


  1. Historical Performance – your click through rate taking into account your ad's position and relative to the competition.

  2. Expected Performance – determined by several relevance factors measured by Yahoo Search Marketing's ranking algorithms.

How Do I Make this Work for Me?

Now that the Yahoo Search Marketing Pay Per Click engine is modeled similarly to Google AdWords, advertisers have a better way to optimize their PPC campaigns. To see if you are getting the most out of your campaigns ask yourself the following questions.

  1. Are you targeting the right keywords?

  2. Are you targeting the right regions?

  3. Do you have compelling ad copy?

  4. Have you split tested ads to find the right message points?

  5. Do you have a well designed landing page?

  6. Are you measuring your success with conversion tracking?

If you did not answer "Yes" to all of these questions, seeking qualified professionals for PPC Management and Optimization is a good idea. These professionals can help you design and optimize a successful Pay Per Click campaign that will improve your ROI.

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Want to sell on the Web? You need e-commerce software.

Want to update your Web site's content without waiting for and paying extra to your Web developer? Then you want a Content Management System (CMS).

E-commerce and CMS systems can present problems to search engine indexing. Many create Web sites that look like Spam to search engines. As a result, search visibility lags or is limited.

What do you need to worry about to avoid looking like Spam when selecting such a system?

Many systems create multiple URLs for the same pages or pages that look the same to search engines. That sets of Spam filters and penalties at the search engines.

Navigation-driven URLs or systems that include path variables generate multiple URLs. Session IDs are even worse generating what looks like new URLs every time the search spider crawls your site.

How do you know the system you are considering is search engine friendly? After all, many e-commerce and CMS vendors with these problems claim their systems are search engine friendly, when they are not.

Ask the vendor for a list of Web sites built with their software. Then download XENU link checker at http://home.snafu.de/tilman/xenulink.html. The software is free.

Install XENU and check each of the Web sites that the vendor provided. Does XENU finish the report, or does it go on and on? If XENU cannot finish crawling the sites, then the sites' software creates URL loops that will make your site look like Spam to search engines.

Even if XENU finishes crawling the sites, this may not mean the software will always build search engine friendly sites. But you will quickly eliminate the most problematic e-commerce or CMS software.

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Thursday, February 8, 2007
Local Search Marketing

       

Local Search Marketing Blog Posts

6 Steps to Local Search Marketing Success

Google Local - Changing Search Landscapes Call for Brands to Evolve

Google Tags - Expand your Local Search Presence

Local Search is Rising to the Top!

Local Paid Search Options on Google

Local Business Center Becomes Google Places

Local Search Marketing Basics

       

Welcome to the Continuing Saga of Search Engine Marketing Blog. Be sure to check back frequently for our take on the ever-changing strategies for search engine marketing.

       


Since 1998, the team at E-Power Marketing has monitored the highs and lows of the search marketing industry. On too many occasions, we have seen the devastating results many Websites suffer at the hands of other self-proclaimed search experts not keeping up with the times. In the Way Back Wednesday series, we will explain the search marketing tactics of the past and facilitate the discussions on each week's topic on our Continuing Saga of Search Engine Marketing Blog and our @EPowerMarketing Twitter account (watch for the #waybackSEM hashtag). Join us every Wednesday this summer and let us take you way back into the world of outdated and deceitful search marketing tactics.



Way Back Wednesday Posts

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The team at E-Power Marketing is setting the Social Media stage! The team has put together a Social Media Stage Blog series to help you, as a current/future business owner, c-level executive, or a Marketing Director, decide which Social Media Platform is right for you and the company. In the Social Media Stage series, we will explain the effectiveness of 14 of the current top social channels based on customer interaction, brand exposure, Website traffic, and SEO Opportunities. We will facilitate the discussions on each week’s topic on our Continuing Saga of Search Engine Marketing Blog and our @EPowerMarketing Twitter account (watch for the #SocialMediaStage hashtag). Join us every Tuesday for the next 14 weeks and receive insight into the top Social Media channels.


Social Media Stage Posts

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Recent Online Advertising Blog Posts

Analyzing Customer Behavior to Increase Conversions

Using Ad Extensions to Improve your Google AdWords Campaigns

Ghosts, Goblins & Google AdWords – Terrifying PPC Mistakes

Top 5 Google AdWords Changes of Summer 2013 [Infographic]

Bidding farewell to the Google Keyword Tool

Why You Shouldn’t Stick with Enhanced Campaign Auto-Upgrade Default Settings

Google AdWords Enhanced Campaigns – Ready or not, here they come!



Past Online Advertising Blog Posts

5 Ways to Improve Your PPC Conversion Rate [Infographic]

Say Goodbye to Free Product Listings on Google

Google Makes Changes to Keyword Match Types

Google Introduces Enhanced Sitelink Extensions for AdWords

Using Sponsored Stories to Grow Your Facebook Fan Base

Is Your Pay-Per-Click Program Ready For Holiday Shoppers?

Use Negative Keywords to Increase Your Ad's Relevancy & Click-Through-Rate

Yahoo! & Microsoft Search Alliance: Combining Advertising Accounts

The Web Changed Sales and Marketing

Google AdWords Now Mobile

Local Paid Search Options on Google

Use Keyword Insertion for More Relevant PPC Ads

Split Testing of PPC Ads Boosts Results

Include a Call-to-Action in Your PPC Ads

Improve PPC with Google Analytics Integration

Google AdWords - Sitelinks Now Available for Some Advertisers

Quick Tips for Your International Pay-Per-Click Campaigns

Google AdWords - How About Total Control Over Geo Targeting?

5 Free Online Research Tools

Segmenting Google AdWords by Hour in Google Analytics

LocalAdLink traffic dropped 1/3rd in June

LocalAdLink Scam is Collapsing

LocalAdLink reps optimize for "LocalAdLink scam"

LocalAdLink is for the Greedy to Take from the Gullible

The Two Secret Ingredients to Search Marketing Success

LocalAdLink - Is this unknown search directory worth advertising on?

Where is SEM Headed in 2009?

What Will the Holidays Mean For Your Company?

SEO & SEM - Different or the Same?

Using SEM to Build Competitive Advantage in a Down Economy

Managing Change - Dealing with Resistance When Moving Forward

Corporate Culture, SEM, and You

Google - Just a Little More Transparency Please

Yahoo Search Marketing - Changes to TOS

Will two problematic search portals figure out how to do it right again? MSN and YAHOO!

Optimizing AdWords ROI - Google Analytics #3

Measuring your Site Targeted Campaign on Google

Yahoo Launches Quality Based Pricing for their Content Match Product

Are Pay Per Click Results Measurable

Google Introduces Two New Pay Per Click Beta Features

Should You Be Worried About Click Fraud

Google AdWords Quality Score Update

The New Yahoo Search Marketing and You

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Recent Organic Search Engine Optimization Blog Posts -

Analyzing Customer Behavior to Increase Conversions

SEO Fundamentals - 5 Building Blocks to Online Success

Dominating Google Search Results

Link Building That Works – E-Power Marketing Style

The SEO Games People Play Now

6 Steps to Local Search Marketing Success

E-Power's SEO Spring Cleaning Checklist

Google Search Trends: 2012 in Review


Past Organic Search Engine Optimization Blog Posts -

What? I Need An SEO Strategy?

Link Building – Improve your Link Profile Today!

Google Search in the Blink of an Eye

Search Engine Marketing Doesn't Work Without Collaboration

The Hunger Games of SEO

Google Local - Changing Search Landscapes Call for Brands to Evolve

Leveraging the Synergy of Social Media and SEO for your Brand

5 Items to Request From Your Search Marketing Agency

Social Media Killed the SEO Star?

10 Reasons Why SEO Did Not Work

Don't Forget the Meta-Description Tag!

Google Tags - Expand your Local Search Presence

Local Search is Rising to the Top!

Were Your Holiday Online Sales as Strong as They Could Have Been?

Search Engine Optimization Checklist for the New Year

A Closer Look at Google's Updated Search Engine Optimization Starter Guide

Don't Allow Web Developers to Pull the Wool Over Your Eyes

Take a Spin on the Google Wonder Wheel for Search Engine Marketing

Your Website is a Marketing Engine — Let the Marketers Steer

Integrating Pull Marketing for a Successful Campaign

Good or Bad? Google's Specialized XML Sitemaps Combined Into One

The Web Changed Sales and Marketing

How Do Search Engines Do That?

Local Business Center Becomes Google Places

What does it take to Succeed on Google?

Is Content Still King?

Eight Expensive Assumptions

Optimizing Images on Your Web site

Don't Sabotage Your Online Search Visibility

Big Picture Marketing

Google Offers Help in Selecting an SEO Agency

Search Engine Results - A Changing Landscape

10 Often Overlooked SEO Tasks

How to Beat Competitors on Search Engines

10 Common SEO Mistakes - Don't Let This Be You

Page Speed Gets Added to Google Webmaster Tools

Content Drives Google Search Position Success

What Can You Do for Working Moms?

5 Free Online Research Tools

A Season of Change

Alt IMG Tags - How Blind Spiders See Your Images

Take Advantage of Google Webmaster Tools

Why is My SEO Not Working?

Targeting Geo-Specific Keywords

Mobile Web Taking Over?

LocalAdLink traffic dropped 1/3rd in June

LocalAdLink Scam is Collapsing

LocalAdLink reps optimize for "LocalAdLink scam"

Beyond the Hype: Bing vs Google vs Yahoo

LocalAdLink is for the Greedy to Take from the Gullible

Two Secret Ingredients to Search Marketing Success

14 Ways to Write a Press Release for Search Engine Marketing

"Gaming" Search Engines to Win Ranking assures You Lose

LocalAdLink - Is this unknown search directory worth advertising on?

Handling Multiple Domains

Spring Cleaning for your Web site

Search Marketing Scams to Avoid

Don't Panic!

11 Tips for Creating a Blog

Linkbait?

Free SEO Information is Inadequate and Often Wrong

Where is SEM Headed in 2009?

Why Different Types of Search Engine Optimization Do Not Work

What Will the Holidays Mean For Your Company?

Give Your SEO Campaign Time

SEO & SEM - Different or the Same

Using SEM to Build Competitive Advantage in a Down Economy

Managing Change - Dealing With Resistance When Moving Forward

Content, Content, Content!

Google Webmaster Tools Reports Broken Backlinks

Don't Leave Out the Title Tag

Target Keywords Your Market Searches - Not What You Think They Search

Corporate Culture, SEM, and You

Google Webmaster Tools Gives Too Many Redirects Message

Importance of Proper Re-Directs

Will two problematic search portals figure out how to do it right again? MSN and YAHOO!

Learn from Your Competitors to Build a Stronger Search Marketing Program

Why Your Web Developer Should Not Implement Your SEO

Local Search Marketing Basics

Site Maps Explained

Looking Back at Search Engine Optimization

What's Good For Humans is Good For Google

Link Popularity - Page Specific, NOT Site Specific

Yahoo Introduces Robots-Nocontent Tag

Anchor Text Upgrade in Google Webmaster Tools

Sitemaps Made Easier

10 Issues to Consider When Reviewing / Designing Your Web Sites
Architecture


Search Engine Rules and Aligning Domains

Google Webmaster Tools New Link Feature

SEO Considerations When Selecting an E-Commerce or Content Management System

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Recent Link Building Blog Posts

Improve your Link Profile
A Closer Look at Google's Updated Search Engine Optimization Starter Guide


2009 Link Building Blog Posts

What Can You Do for Working Moms?

14 Ways to Write a Press Release for Search Engine Marketing

Linkbait?

2008 Link Building Blog Posts

Where is SEM Headed in 2009?

What Will the Holidays Mean For Your Company?

Google Webmaster Tools Reports Broken Backlinks

Flickr Adds No Follow To Links

2007 Link Building Blog Posts

Link Popularity - Page Specific, NOT Site Specific

Anchor Text Upgrade in Google Webmaster Tools

Content - The Most Effective Linking Campaign

Google Webmaster Tools New Link Feature

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Recent Google Analytics Blog Posts

Google Analytics: The Great and Powerful Data Tool

Analyzing Customer Behavior to Increase Conversions

Past Google Analytics Blog Posts

Increase Online Ad Performance with Google Analytics Remarketing

Google Analytics Social Reports - What can you learn from them?

6 Areas to Increase ROI Using Google Analytics

Email and Schedule Reports in Google Analytics

New Privacy Changes For Google Analytics

Using Advanced Segments in Google Analytics

Using Filters in Google Analytics

The Basics of Google Analytics White Paper

Google Analytics Annotations

Measure and Maximize your Marketing Budget's ROI

Improve PPC with Google Analytics Integration

Google Analytics Intelligence: A Great Way to Stay Current with Your Google Analytics Program

What is Mobile Analytics?

New Changes for Google Analytics Goals

Segmenting Google AdWords by Hour in Google Analytics - Tip #7

Where is SEM Headed in 2009?

Measuring More than 20 Goals in Google Analytics - Tip #6

Setting Up Goals in Google Analytics - Tip #5

Filtering Internal Traffic - Google Analytics Tip #4

Optimizing AdWords ROI - Google Analytics Tip #3

Google Analytics Tip #2 - Researching Popular Pages

Google Analytics Tip #1 - Link Tagging

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Recent E-Power Marketing News
Online Marketing Agencies – A Marketing Department's Best Friend?
E-Power Marketing has Great Opportunity for Motivated Sales Pro

Past E-Power Marketing News
E-Power Marketing Attends SMX Advanced 2012
A Closer Look at Google's Updated Search Engine Optimization Starter Guide
Blog Action Day 2010 - Water Pollution
Earth Day Online
E-Power Marketing's New Site Educates Web Site Owners about Search Engine Marketing
Blog Action Day 2009 - Climate Change
E-Power Marketing and the Oshkosh Community Pull Together to Save the Grand Opera House
E-Power Donates a Grand for the Grand
E-Power Marketing turns 11 years old!
Race for the Light - A Chilly Fund raising Adventure!
Food Drive Success!
E-Power Marketing Sponsors Oshkosh Area Food Drive
Blog Action Day and Hunger in Winnebago County


Meet the E-Power Team
President, Larry Stopa
Andrea Schultz, Director of Search Engine Marketing
Justin Tadych, Manager of Search Engine Marketing
Adrian Bredeson, Search Engine Marketing Specialist
Ellie Burgau, Search Engine Marketing Specialist
Molly Guendert, Search Engine Marketing Intern
Kaitlynn Snyder, Search Engine Marketing Intern

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Recent Social Media Marketing Blog Posts

Choosing the Right Social Media Channels

Go Visual or Go Home

Creating Videos Worth Sharing

Defining Social Media Success

Google Search Trends: 2012 in Review


Past Social Media Marketing Blog Posts

Facebook Offers for All!

Facebook Etiquette: The Line between Personal and Professional Social Media Marketing

Pinterest: A new player in the social networking world

Twitter’s New Brand Pages

Relationship Marketing on the Social Web

Using Social Media to Boost Holiday Sales

The ABC's of Google+ for Businesses

TGIF! New Facebook Timeline Makes its Debut...

Leveraging the Synergy of Social Media and SEO for your Brand

Social Media Killed the SEO Star?

Why Your Business Should Be Blogging

The Average Age of a Facebook User

Were Your Holiday Online Sales as Strong as They Could Have Been?

Best of the Best: The Giants of Facebook Business Pages

Do you know what people are saying about you on the Web?

A Closer Look at Google's Updated Search Engine Optimization Starter Guide

Blog Action Day 2010 - Water Pollution

Integrating Pull Marketing for a Successful Campaign

The Web Changed Sales and Marketing

10 Tips for Using Wikipedia for your Business

Earth Day Online

Big Picture Marketing

13 Tips for Optimizing your LinkedIn Profile

Let's Go Viral!

Drop in Twitter Traffic Suggests Better User Behavior

Social Media and Brand Positioning

Social Media Marketing - This Year's Hottest Holiday Accessory

What is Mobile Analytics

Tweet Easier

User Reviews: An Integral Part of Your Social Marketing Program

What Can You Do for Working Moms?

5 Free Online Research Tools

Social Media Marketing is on the Rise

Where is Social Marketing on the Internet Headed?

How to Get your Business Started on Facebook

Facebook Usernames and You

No Time to be Timid with Web Marketing

The Two Secret Ingredients to Search Marketing Success

10 Tips on Using Twitter for Your Business

11 Tips for Creating a Blog

Linkbait?

Where is SEM Headed in 2009?

What Will the Holidays Mean For Your Company?

Flickr Adds No Follow To Links

Social Marketing Do's and Don'ts

10 Things to Keep in Mind with Social Media Marketing

SMX Social - NYC Oct. 16 & 17 Recap

Content - The Most Effective Linking Campaign

Getting Dugg on Digg

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Wednesday, February 7, 2007

       

Search Engine Optimization

Online Advertising

Social Media Marketing
Google Analytics


E-Power News

E-Power Marketing Sets the Social Media Stage

Way Back Wednesday - A Look Back on the Search Marketing Industry

SEM - Back to Basics

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