As the Web develops there have been noticeable changes in how Search Engine results are displayed. Google has added more and more categories of search results, pushing the ever important organic search positions all over the page. Organic search positions are still important. Appearing as the first organic position for a search is still valuable for brands. Though still important, organic search results are being pushed around on the search engines.
It is important to see how the landscape of Search Engine Results has changed. You may hold a number 3 search position for an important keyword, which used to mean great exposure, but what does that really mean anymore? Here is a screen shot from Google, with the different search results labeled.
These aren't the only listings that can pop up and interfere with organic search positions. Google also inputs Google Local listings both at the top of the page, or sometimes within the organic results. Google has also been including real time news results, streaming information from other news sources and Twitter. Examples of these services can be seen below.
As you can see, the first organic search listing doesn't fully appear "above the fold" in this case. So what are these new sections of results, and how can you make the most of these sections for your Web site?
Google isn't the only search engine to diversify their listings. Below, you can see how Yahoo and Bing are also offering more diversity in their search results.
Search Engines are changing the way they present information to Internet users. There are more opportunities than ever to gain exposure and search visibility on the first pages of search engines. As things are changing, it is important for Web site owners to understand how things are changing, and what they can do to adapt.
Labels: Organic SEO
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