Tweet Google Analytics is a valuable tool that helps you better understand your Web site and the behavior of the people who visit it. Learn more about how Google Analytics can help you on our What Can Google Analytics do for me page. Understanding how your users interact with your Web site and how your Web site is performing is crucial to your online success. After all, how can you improve your Web site without knowing what is and isn't working for you? Google Analytics allows you to analyze your visitors' behavior and your Web site so that you can determine how to improve your online presence. Google Analytics helps you make better decisions regarding your Web site, and it gives you the tools to improve your site for increased success.
Labels: Google Analytics
As the Web develops there have been noticeable changes in how Search Engine results are displayed. Google has added more and more categories of search results, pushing the ever important organic search positions all over the page. Organic search positions are still important. Appearing as the first organic position for a search is still valuable for brands. Though still important, organic search results are being pushed around on the search engines.
It is important to see how the landscape of Search Engine Results has changed. You may hold a number 3 search position for an important keyword, which used to mean great exposure, but what does that really mean anymore? Here is a screen shot from Google, with the different search results labeled.
These aren't the only listings that can pop up and interfere with organic search positions. Google also inputs Google Local listings both at the top of the page, or sometimes within the organic results. Google has also been including real time news results, streaming information from other news sources and Twitter. Examples of these services can be seen below.
As you can see, the first organic search listing doesn't fully appear "above the fold" in this case. So what are these new sections of results, and how can you make the most of these sections for your Web site?
Google isn't the only search engine to diversify their listings. Below, you can see how Yahoo and Bing are also offering more diversity in their search results.
Search Engines are changing the way they present information to Internet users. There are more opportunities than ever to gain exposure and search visibility on the first pages of search engines. As things are changing, it is important for Web site owners to understand how things are changing, and what they can do to adapt.
Labels: Organic SEO
Tweet A call-to-action is something we are all familiar with and see in almost every form of advertising. But when it comes to writing copy for PPC ads, it's not used nearly as much. The value of including a call-to-action is in communicating exactly what you want users to do when they get to your landing page, thus improving the chances of conversions, increasing ROI and meeting your campaign goals.
Labels: PPC Advertising
When was the last time you, your SEM team, or your "SEO-Friendly" Web developer did the following things? Chances are, its been awhile. These are 10 tasks that should be on your radar at all times, and done regularly to improve your Web site's functionality and search visibility.
Labels: Organic SEO
Tweet Do you ever look at your Google Analytics data and wonder what happened two weeks ago that caused your traffic to spike or drop? Maybe a new campaign was launched or a technical issue was corrected on the site. Unless you wrote it down or have notes about what you did two weeks ago you may have a hard time remembering what happened that day. If you did write it down you may have a problem sharing that information with everyone who has access to your Google Analytics profile because of the where you keep the notes. This causes an issue keeping all of your departments and partners in the loop with developments on your site, updates with your PPC campaigns, and online marketing program.
Labels: Google Analytics
Tweet As your buyers shift to the Internet, you will find that your online marketing budget can outperform the traditional advertising you had been buying. Not only can online marketing generate more sales than traditional advertising, it also allows you to use tools that will improve your Return on Investment on an ongoing basis.
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