Labels: Social Marketing
Labels: Social Marketing
Recently, we discussed the importance of Local Search listings as they rise to the top of Organic Search Results. While creating basic, optimized Local Search listings are important, there are options for upgrading. Google Places has unveiled the Google Tags advertising option. Your customers are using the Internet to find the businesses in their area and Local Directory listings are an important way to make sure your business is being found. Google Tags allows your company to take your Local Listing on Google one step further by providing even more information to your customers. You can decide what information is most important to your customers and highlight it on your Google Places listing.
Google Tags has a flat, $25 monthly fee. Unlike Google AdWords, Tags are presented when your Google Places listing appears, with no need for keyword targeting or bid adjustments. Your Google Places dashboard gives you access to in-depth information on how your Tag is performing online. Though you can only run one Google Tag at a time, it can be altered or removed whenever you want. If you have a sale running for a week, create a Tag for it and you're free to remove or change the information when the sale is over. Google Tags allows businesses a flexible way to advertise different aspects of their business within Google's Local Search results.
Below, please find an example of a Lake Tahoe conference center who has implemented Google Tags. As you can see, within Google Maps, the listing has more information, highlighted in both the list of results as well as in the map's pop up.
There is some misinformation about Google Tags that does need to be cleared up: Google Tags does not impact the order a Google Places listing appears. This program simply allows companies to add more information to their existing Google Places listing. Before a Google Tag can be implemented, a company must have an existing, verified Google Places listing and a valid credit card. To make the most of Google Tags, businesses should first establish an optimized listing through Google Places before Google Tags are implemented. Without a strong Google Places listing, your Google Tag will be lost in the crowd.
There are currently six options for types of Google Tags available. Businesses can choose from these Tags to highlight the information they believe most important. Again, a business can change between these Tags at their convenience for the single $25 monthly fee. The following Google Tags are currently available:
Again, Google Tags can only be added to verified Google Places listings and they will not affect the search position of your Google Places listing. First creating and verifying an optimized Google Places listing is necessary before Google Tags can be implemented. Once Google Tags is implemented, businesses have new opportunities to showcase information within their Google Places listing and can change their Tags whenever necessary. As Local Search Marketing continues to become more and more important, opportunities like Google Tags should be considered by businesses. Growing a Local Search presence is becoming more and more important, don't get left behind!
Labels: Organic SEO
Local Directory listings are becoming more and more important to Organic Search. As we've documented over time, Google and Bing have revamped how they present organic search results. Local listings are being incorporated into first page results, making them even more important to businesses. The power of Local Search Marketing is being harnessed by businesses of all sizes. Below is a screen shot of how local listings are being presented within Google's organic results:
As you can see, in some cases Local Listings are being presented even before Organic Search Results. Businesses previously in the top 5 results for a certain key phrase are being pushed below the fold by Local Listings. This makes it just as important to focus on your companies Local Listings as on your position within Organic Search Results.
Too often we speak with clients who believe they have taken care of their company's Local Listings. When our Local Search team looks at a company's listing on Google Places, Yahoo Local or Bing Local, we look to make sure the listing is as complete as possible. From contact information, optimized company descriptions and specialties to photos, supplemental Web pages and more, there is a lot of ground to cover. Investing in an optimized Local Search presence is a good idea. The E-Power Local Search team understands not only what the search engines are looking for, but also what your customers are looking for in these listings. Customers are using Local Search more than ever from their Smartphones when they are on the go, help them find you online first!
Whether your company needs to create a listing from scratch, claim a listing that's already online or make recommendations for optimizing your existing listing, now is the time to make those changes. As Local Listings rise to the top of Search Results, make sure your company is rising to the top as well.
Labels: Organic SEO
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