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4 Reasons to Visit E-Power Marketing at This Year's International Home + Housewares Show

E-Power Marketing
by E-Power Marketing on Feb 17, 2017 11:31:45 AM


If you work in the home and housewares industry you're probably familiar with the International Home + Housewares Show (IHHS) held every March at Chicago's McCormick Place, the largest convention center in North America. The show boasts four massive expos housing over 2,000 exhibitors from across the world.

This four day event is put on by the International Housewares Association (IHA), an organization whose primary goal is to bring buyers and sellers together to continue the growth of the home and housewares industry.

This brings us to where we fit in. For nearly two decades (since 2000) E-Power Marketing has been the trusted digital marketing partner of IHA. Because of our work with IHA, they invite us to attend IHHS to staff the Social Media + Digital Marketing Center.

Our seventeen years of experience in the home and housewares industry has given us the opportunity to truly understand the digital landscape for housewares brands, and what it takes to be successful online in an age where consumers have more ways to research and gain information on brands and their products than ever before.

So where can you find E-Power at the show?

E-Power Marketing will be stationed at the Social Media + Digital Marketing Center located in the Grand Concourse lobby. The Grand Concourse Lobby is located at the entrace of the North Building, Level 3 where the clean + contain and discover design expos are located.

Why should you seek us out?

1. FREE Online Marketing Consultations

This is not a drill! These are truly free online marketing consultations. No strings attached.

Maybe you're looking to implement the first ever digital marketing strategy for your brand. Maybe you've been doing digital marketing for awhile now, and would like a fresh set of eyes to take a look at your strategy. Or maybe you're just looking for some free advice on what it takes to be successful online. Regardless, we are here to be a great resource for your brand.

We recommend scheduling a consultation with us before the show as our availability can fill up quickly, and we want to provide you our undivided attention!

Schedule Your Free Consultation at #IHHS2017!

2. Trade Show Marketing

If you're attending IHHS, you're probably looking to build new connections with retail buyers to get store placement. You might be looking to land a deal with Bed, Bath & Beyond, Willams Sonoma, Walmart or another major retailer or specialty shop.

The first step to getting shelf or online placement, because of your presence at the show, is to get people into your booth. E-Power is offering show advertising for housewares brands to reach retail buyers before, during and after the show. Learn more about this offer by clicking the link below!

Make IHHS2017 A Success!

You might say, "well my budget for the show is already spent." We completely understand. It's never too late to start planning for next year, or even for other tradeshows you might attend throughout the year.

3. Surprise Giveaway

Again, this is not a drill! Not only will we have awesome E-Power swag, but we are doing a pretty awesome giveaway! If you're interested in the giveaway, it's as simple as:

  1. Dropping off your business card - we have to be able to contact the winner!
  2. You have to be (work for) a housewares brand.

More detailed information coming soon! 

4. Bathrooms, Directions & More!

We don't have a bathroom at our booth, and we don't know it all, but after eight years at IHHS, we know our way around!  If you need to know where you can find the elusive necessity that is the bathroom, need help with the mobile app, or are looking for directions to Cooking Theater or the Pantone ColorWatch display, stop by our booth, we know the way.

Like the IHA, we want to see the home and housewares industry flourish in 2017 and beyond. We are at the show to be a resource to you. However, our efforts don't stop once the show closes. We are always eager to discuss how we can help take your brand to the next level.

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E-Power Marketing
Written by E-Power Marketing
E-Power Marketing has been delivering the traffic, sales and conversions our clients deserve since 1998. We want to learn more about your brand and business goals so that we can show you how an online marketing program with E-Power can help! Contact us today!

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