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How brands can protect their retailers’ and their ecommerce profits by managing MSRP and MAP

 Profit margins are being squeezed harder than ever. Amazon sells products with little concern for making a profit. Walmart...

Larry Stopa
By Larry Stopa
on Jan 3, 2018 9:25:00 AM
Housewares Retail – Disruption and Opportunities Abound at CHESS 2017

One of the most interesting events I attend each year is IHA’s CHESS where leading housewares industry experts give a...

Larry Stopa
By Larry Stopa
on Oct 17, 2017 2:25:46 PM
You never know when or whom cancer will strike

Childhood cancer is too common for us to ignore

Last summer my 17 year old son, Casimir, started complaining about sharp...

Larry Stopa
By Larry Stopa
on Sep 18, 2017 9:55:22 AM
Experts Should Run Your Google AdWords

Or You Could Hire Experts with the Money You Will Waste

E-Power Marketing has seen too many examples where that is true. We...

Larry Stopa
By Larry Stopa
on Mar 22, 2017 4:29:26 PM
Pull Don't Push: A Lesson Plan for Online Marketers
 

Push and Pull Marketing. You’ve probably heard of these terms, but do you know which one best applies to modern online...

Larry Stopa
By Larry Stopa
on Nov 21, 2016 2:53:00 PM
Online Marketing is WAR!

Are you prepared to WIN?

Across industries marketing on the web has become brutal. To survive as a business, you need to...

Larry Stopa
By Larry Stopa
on Oct 11, 2016 10:41:35 AM
Only Dedication to Excellence Will Raise Your Online Marketing Game

Plenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to...

Larry Stopa
By Larry Stopa
on Sep 26, 2016 2:02:49 PM
Why Single-Page Scrolling Websites Hurt Your Business

Single-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build...

Larry Stopa
By Larry Stopa
on Aug 26, 2016 9:00:00 AM

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