Drop in Twitter Traffic Suggests Better User Behavior
The growth of traffic to Twitter.com has been nothing but astounding over the past year. The micro-blogging service quickly turned skeptics into addicts and pushed Twitter towards the top of the social media rankings. But in October the number of unique visitors to Twitter.com declined. According to Techcrunch.com, the number of unique visitors in October to Twitter.com was down 8 percent from September, a decrease of roughly 1.7 million unique visits. Are we tweeted out?
The industry is buzzing with discussion as to the cause, but no one is suggesting that Twitter is about to sing its last song. In fact, they are thinking positively about this change and are looking at the use of Twitter-related applications as a factor for the drop. Third-party applications make tweeting much easier and quicker and give the user better Twitter management and monitoring. Applications such as TweetDeck and HootSuite allow you to Tweet from your computer desktop. Twitter mobile tools let you post tweets on the go. These Twitter applications have almost completely eliminated the need to visit Twitter.com.
In his article "Guess How Many Tweets Fly Across Twitter Each Day", Brian Solis suggests that the drop in unique traffic to Twitter.com could mean that current users are becoming more engaging with their tweets. This change in tweeting behavior from trivial posts to dense messages that utilize hash tags and shortened links is furthering Twitter's role as a social media tool.
The 140-character tweets are becoming so influential that other social media platforms are making moves to utilize the micro-blogging service. For example, LinkedIn recently launched a Twitter feed application, which pulls tweets from your LinkedIn connections and displays them in real-time, something Facebook found advantageous a few months prior.
Social media is always evolving and changing for the better. Online marketers are beginning to feel that traffic numbers are not what's important, but rather how users are employing these tools. When Twitter was started it had users answer one simple question, "What are you doing?", but with time behaviors have changed and tweeters are tweeting a more meaningful micro message, leading to greater user interaction, which is the core of social media.