Awhile back I wrote a Blog post titled "Baseball and SEO Have More in Common Than You Think" with thoughts of another Yankees championship filling my mind on Opening Day. Today since my co-workers and I are going to see The Hunger Games movie tonight and all the characters are engraved in my mind, why not relate Search Engine Optimization to The Hunger Games? Enjoy the show!
The driving force to obtain organic search engine visibility is SEO. Without an optimized Website, all the other factors can only take you so far, just as without Katniss, there really is no excitement in The Hunger Games. The whole story revolves around Katniss just as organic search visibility revolves around SEO.
Just as in the Games, SEO Katniss can only take your search visibility success so far. Add Peeta, Social Media, to the Games and you can achieve even better results. Peeta is the attention grabber, a complimentary force to SEO. Social Media brings light to your SEO and content.
No matter how great your SEO, Social Media strategies, Paid Marketing, etc., without a great looking Website, results will be limited. So you must bring in Cinna, the Web Designer. Though he may not be the expert on the Games (or SEO for that matter), Web Designers can make your Website attractive and appealing - allowing you to win the hearts of your online audience, much like Cinna did for Katniss.
Prim is the delicate sister who launches the whole story. There is no other part for her to play except for Links. If your Website does not have a link to it or links within itself, you will have limited success in being found. Links are the building block in which SEO begins.
Gale is constantly on Katniss SEO's mind. What would Gale do? I wish Gale was here… So of course, Gale is a search marketer's thoughts and questions regarding Local and Personalization. Though not one of the top players yet, the future of online marketing and The Hunger Games trilogy hold a much more prominent role for Gale.
Rue can be none other than the Title Tag. She is often overlooked by other players, yet a crucial factor in the game. Remaining almost invisible to others in the tops of trees, just as the Title Tag goes un-noticed by most visitors at the top of the Web browser, Rue is critical to surviving the organic search wars. Though the Title Tag won't help you send the TrackerJackers after your opponents, it will lead you to gaining an advantage in organic search visibility.
Careers and Cato
Who else can play the part of the Google Panda update than the Careers and Cato. Cato and his allies target and kill off the weaklings just as Panda did to poor quality Websites; however they are no match for Katniss and Websites that have obtained their authoritative trust through proper SEO.
Blogging is one method to give the world a look inside yourself or your organization. Caesar gives the world a personal interview of each of the tributes in an entertaining and creative way, just as you should with your Blog. Just as Caesar was able to give the audience a more personal, intimate look at each of the Tributes, you should be using your Blog to give your potential customers a more human glimpse into your brand.
Effie was by far the easiest character to relate to search engine marketing. Who makes sure everyone is where they are supposed to be, checks that everything is in order, keeps the team in line? The Account Lead of course! Every successful SEO campaign has a qualified, dedicated Account Lead to keep all of the pieces of the puzzle organized and working together. SEO is a complicated industry, and it takes a strong Account Lead to deliver top search results!
Matt Cutts' is the Haymitch (in my opinion) of the SEM industry. No, Matt Cutts' is not a drunk as far as I know, however he knows much more than he reveals. Matt Cutts provides little hints as to what Google's algorithm or latest updates may include, just as Haymitch tells Katniss and Peeta just enough to get them on the right path, and then they have to figure it out themselves.
You can't have an SEO storyline without mentioning the Black Hats of the industry. The Black Hats sneak their way into search visibility and gain what appears to be success in the short term with unethical methods. However their time is limited as eventually they become victims of their own games.
The Capitol ultimately controls the Hunger Games and acts as they please. So Google and Bing are the perfect fit for this role. The motivation and inspiration for all SEO campaigns and the driving force of the Hunger Games themselves, these power houses demand respect and keep the order.
So there you have it. The Hunger Games of SEO. As twisted as it is, the concept does fit. Just as the players continue to evolve into various roles within the books' story lines, each factor of Search Engine Optimization evolves into a different role as well. Whether it be gaining importance such as Social Media or taking a whole new approach with personalization, all are at the mercy of the Capitol! As Director of Search Engine Marketing here at E-Power Marketing, I'd like to channel Effie for a moment, and may the odds be ever in your favor!