<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179463339099016&amp;ev=PageView&amp;noscript=1">

Remarketing Tools Overview for Online Advertising

Hannah Jean
by Hannah Jean on Jul 1, 2015 10:07:00 AM

Remarketing is a strategy many advertisers use to recapture users who have already visited their website. There are a wide variety of options for us to use across many different platforms. We can target users who are still searching for your product or service or when they’re browsing other sites on the Internet. Check out how it works.

MNmg77.gif

In our Remarketing Series, we will cover each platform and what they offer for remarketing. Check out the list of tools we’ll be covering below:

Remarketing Tools in Google: Google AdWords offers a couple of different options for remarketing: standard remarketing, dynamic remarketing, remarketing for mobile apps, remarketing lists for search ads, and video remarketing. Each offers different features and capabilities. Google Analytics also offers some remarketing tools: remarketing for Display and a brand new tool, remarketing for search ads.

Facebook Custom Audiences: This feature, accessible right from Facebook Ads, allows advertisers to target Facebook Ads to customers who have already visited their website.

Twitter Website Tags & Tailored Audiences: These two features work together to define groups of existing and potential customers that have visited your website and target Twitter Ads to those users.

Remarketing for Bing: Remarketing does not exist for Bing – yet. They are taking steps to put it in place in the future though. This is an area that Bing Ads has fallen way behind on compared to Google. Keep an eye out for information on what’s coming up.

Remarketing is a really cool tool that can be, and should be, used in Online Advertising. Think of all of the ways your brand could be reaching potential customers, particularly in those micro-moments we keep talking about. Remarketing offers extremely targeted opportunities to capture the attention of potential customers who are already showing interest in your product or service.

Keep an eye out for our kickoff Remarketing Series post all about Search remarketing tools. Follow E-Power Marketing on Facebook and Twitter to be the first to hear about when new blogs are posted.

Leave a comment

Hannah Jean
Written by Hannah Jean
Hannah Jean is an Online Advertising Specialist at E-Power Marketing and helps our clients grow their online brand and meet their business goals through targeted, productive online advertising programs. Inspired by both successes and challenges, Hannah is constantly striving to improve the performance and ROI of her accounts through creative, flexible programs.

Related posts

Measuring More than 20 Goals in Google Analytics

In my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account...

Justin Tadych
By Justin Tadych - November 8, 2016
Only Dedication to Excellence Will Raise Your Online Marketing Game

Plenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to...

Larry Stopa
By Larry Stopa - September 26, 2016
Why Did My Organic Traffic Drop?

With the ever changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic...

Andrea Schultz
By Andrea Schultz - July 22, 2016