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How will Trump's Administration Impact the Housewares Industry?

Adrian Bredeson
by Adrian Bredeson on Jan 20, 2017 2:07:39 PM

Today is Inauguration Day in the US. The International Housewares Association released a press release outlining some of the changes the home and housewares industry is anticipating as the Trump administration takes over.  Some key highlights:

  • A trade war and tarrifs would be detrimental for the housewareSchedule a free consultation with E-Power Marketings industry.
  • Interest rate increases and tax reform could boost the economy & sales.
  • Online sales and digital marketing will present new and exciting opportunities to give buyers a seamless sales experience between in-store and online shopping.

As IHA Board Chairman, Greg Cairo summarizes in the press release: “Cooking and taking care of the home will continue to be part of everyday life. Consumers will want the best quality cookware and home appliances that fit their lifestyle.  We will continue to innovate and offer consumers valuable products, great quality and durability at the best price.”

As we enter the next political chapter, the housewares industry is facing some daunting challenges and exciting opportunities. The IHA reports that housewares sales are usually more stable than the overall economy. The right steps in product innovation, marketing and sales in the coming days can set your brand apart from the competition and safeguard your business in uncertain times. To discuss how E-Power Marketing can help your business grow, please contact us!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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