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Why Are Mobile Friendly Websites Important for Brands?

Hannah Jean
by Hannah Jean on Feb 24, 2016 10:32:23 AM

There are many ways that consumers search for products and services. They might ask a friend, search on their desktop computers, read about it in a magazine or see it on TV, or they could just stumble upon what they’re looking for when out shopping, or driving through town. While there are many ways to capture the attention of your potential customers, mobile presents a huge opportunity for brands across industries.

Google says that 51% of smartphone users have discovered a new company or product when doing a search on their mobile devices. Brands need to be sure that they are showing up in the search results page on mobile and giving users a good experience on their site for them to start so that they consider doing business with them. Put yourself in the shoes of your customers. If they find your website on a mobile device, can they easily find the information they are looking for?  Can they find your store location or online shop?  Is your phone number prominently displayed and clickable?  If not, there's a good chance they are leaving your site and finding one of your competitors who has upgraded to a mobile friendly site.

A mobile friendly website is important, but it is just the first step in creating that positive experience for your customers. Easy-to-read text, user-friendly navigation, and fast load times are essential, but there's more to it than that.  What if you don’t know if your website is mobile friendly? Is the text too small for users to read? Does your website expand and shrink to adjust each device’s screen size? We’ve created a Mobile Friendly Website checklist to help get you started figuring out these answers. With just a couple of questions, you’ll quickly find out if your website is mobile friendly.

For more information on the importance of a mobile friendly website, or to get insight on what your next steps should be to convert more mobile visitors for your brand, contact us!  The team at E-Power is happy to help you understand the opportunities mobile presents for your business and craft a mobile marketing strategy that will deliver the results your brand deserves!

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Hannah Jean
Written by Hannah Jean
Hannah Jean is an Online Advertising Specialist at E-Power Marketing and helps our clients grow their online brand and meet their business goals through targeted, productive online advertising programs. Inspired by both successes and challenges, Hannah is constantly striving to improve the performance and ROI of her accounts through creative, flexible programs.

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